Built for the Swing.
Worn for everything after.
- Cut and sewn in Peru
- Extra-long-staple Pima
- Free U.S. shipping, always
Fall Collection
Layers and pants, built for the back nine of the year.
Type: Sweatshirts
Men's Double-Collar Crew Neck Sweatshirt
Type: Sweatshirts
Women's Crew Neck Sweatshirt
Type: Hoodies
Men's Peruvian Cotton Reversible Hoodie
Type: Sweatshirts
Men's Wicking Performance™ Shawl Collar Pullover - Black
The Three F's
Fiber, fit and finish. Three things you can check for yourself — and the three places the money actually goes.
Fiber
Extra-long-staple Pima, spun where the fiber grows longest. It is why the third season still looks like the first.
Fit
The sleeve is set flat at the shoulder point and topstitched flush — no bulk, no pull. Your collar stays put at the top of the backswing.
Finish
Cut and sewn in Peru by hands with decades on the floor, in runs small enough to inspect every piece. We don't chase the lowest bid.
Every NIAM garment is cut and sewn in Peru.
Men's Everyday
Peruvian cotton and French terry — the tees, joggers and crewnecks worn everywhere the course isn't.
Type: Sweatshirts
Men's Double-Collar Crew Neck Sweatshirt
Type: Sweatshirts
Men's Wicking Performance™ Shawl Collar Pullover - Black
Type: Hoodies
Men's Peruvian Cotton Reversible Hoodie
The cheap one isn't cheaper.
$95
list price150
wears across three seasons$0.63
per wearAssumes 150 wears across three seasons. A shirt that pills by the second summer gets replaced, and two replacements cost more than one that lasts.
Shop Peruvian CottonBuy it once.
Women's Featured
Type: Polo Shirt
Women's Performance Hawaiian Floral Polo
Type: Polo Shirt
Women's SwingFree™ Performance Polo
Type: Polo Shirt
Women's 4 Button Sleeveless Pique Polo
Type: Polo Shirt
Women's 4 Button Red Floral Polo with SwingFree™ Performance
Type: Polo Shirt
Women's 4 Button Watermelon Floral Polo with SwingFree™ Performance
Fall Collection
Bundles
Build your own pack. Choose the colours you actually wear, and save more the more you take.
Type: Polo Shirt
Build Your Polo Pack — Any 3 Polos
Type: T-Shirt
Build Your Pack — Men's Contrast Crewneck Tee
Type: Polo Shirt
Build Your Pack — Women's 4-Button Sleeveless Piqué Polo
Type: Polo Shirt
Build Your Pack — Men's 3-Button Piqué Polo
Type: Polo Shirt
Build Your Pack — Women's SwingFree™ Performance Polo
Type: Polo Shirt
Build Your Pack — Men's SwingFree™ Performance Polo
Type: Polo Shirt
Piqué + Performance — Variety 2-Pack
Type: T-Shirt
Build Your Pack — SwingFree™ Performance Crew Tee
Engineered for the Follow-Through
Most golf shirts are adapted from everyday apparel. Swingfree was built differently — starting with the movement of a golf swing and engineering backwards to create a shirt that moves with you, not against you.
Our Story
After decades mastering luxury apparel with premium brands, our team judges every garment by the Three F’s — Fiber chosen for unrivaled luxury and ethical roots, Fit engineered for effortless motion and refined presence, Finish perfected by Italian and Peruvian masters who treat each piece as their legacy. The result is quiet, unmistakable superiority — apparel crafted for those who demand the best and recognize it the moment it touches their skin.
The Standard
